Innovation Marketing Course
Dive into innovation marketing tailored for AI products. Gain skills in competitor analysis, crafting standout positioning, selecting top channels, and monitoring key KPIs. Create effective launch plans that increase trial sign-ups, improve retention, and deliver solid revenue gains for your team. Perfect for marketers aiming to excel in fast-paced tech environments.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with hands-on strategies to plan and roll out AI-driven products successfully. You'll master audience segmentation, competitor research, creating compelling value propositions, and picking the best marketing channels. Set smart KPIs, conduct efficient experiments, refine campaigns using actual data, and develop reliable workflows for before and after launches to boost growth quickly and profitably.
Elevify advantages
Develop skills
- Master competitor analysis: quickly map features, pricing, and market positioning.
- Excel in KPI and funnel analytics: monitor CAC, ROAS, and activation for optimal growth.
- Develop high-impact positioning: build clear value propositions and messaging structures.
- Build go-to-market playbooks: create efficient pre- and post-launch campaign strategies.
- Target segments smartly: focus on SMB personas, ideal channels, and key pain points.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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