Head of Marketing Course
Gain mastery as Head of Marketing through practical training in branding, performance marketing, SEO, CRM, and analytics. Develop data-backed strategies, lead teams with confidence, and achieve real growth in today's marketing landscape. Perfect for ambitious leaders ready to excel in dynamic e-commerce environments.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Head of Marketing Course delivers a practical guide to drive growth for a US home decor online store. Master market analysis, customer targeting, and powerful strategies in branding, influencers, PR, SEO, content, social media, email, and loyalty programs. Link it all to key metrics, budgets, and a ready-to-use 90-day action plan.
Elevify advantages
Develop skills
- Strategic positioning: develop clear value propositions and customer personas for home decor brands.
- Performance media leadership: grow paid search and social ads while controlling customer acquisition costs.
- Organic growth strategies: implement quick SEO, content, and social media tactics for online retail.
- CRM and retention expertise: create effective customer lifecycle, loyalty, and email marketing campaigns.
- Executive analytics skills: design KPI dashboards, manage budgets, and plan 90-day marketing roadmaps.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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