Fundamental Marketing Course
Build core marketing skills through practical exercises in pricing, market segmentation, channel selection, and campaign management. Using a real reusable bottle brand example, practise competitor research, performance tracking, and promotion tactics you can implement right away in your job, tailored for US markets with tools that deliver results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a straightforward, hands-on approach to analysing competitors and prices, identifying market segments, developing strong value propositions, and selecting the best channels for the US market. Master setting effective pricing structures, running efficient campaigns via email, social media, influencers, and paid advertising, monitoring key performance indicators, and creating actionable plans with ready-to-use templates for real products.
Elevify advantages
Develop skills
- Data-led research: Conduct fast online checks on markets, prices, and competitors.
- Pricing expertise: Create US-focused price tiers, promotions, and value offers that drive sales.
- Segmentation and positioning: Identify target groups and develop compelling value propositions.
- Channel planning: Select optimal DTC, marketplace, and retail combinations for profitable growth.
- Campaign rollout: Execute efficient email, social, and paid promotions with defined KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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