Customer Relationship Management Training
Master Customer Relationship Management for marketing success in ecommerce. Gain skills in segmentation, lifecycle flows, personalisation, and CRM analytics to enhance retention, boost customer lifetime value, cut churn, and create impactful campaigns across email, SMS, and paid channels.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Customer Relationship Management Training offers a straightforward, hands-on approach to grasping ecommerce customer lifecycles, creating effective segments, and building automated flows for acquiring customers, onboarding them, retaining loyalty, and winning back lapsed ones. You'll master using solid data foundations, smart channel strategies, personalisation techniques, and thorough testing to ramp up engagement, grow revenue per customer, and quickly scale successful CRM programmes.
Elevify advantages
Develop skills
- Lifecycle CRM strategy: map customer journeys and align messages for each stage.
- Segmentation mastery: build RFM and predictive segments to boost revenue quickly.
- Automation flows: design welcome, post-purchase, and win-back journeys that drive conversions.
- CRM analytics: track KPIs, run A/B tests, and optimise campaigns confidently.
- Data-driven CRM setup: structure customer data and channels for scalable growth.
Suggested summary
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