flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Trade Marketing Course provides practical tools to succeed in retail channels quickly. Learn to create compelling sell-in presentations, planograms, and in-store materials, set SMART goals, manage limited budgets, and develop pilots that demonstrate ROI. You’ll gain expertise in channel economics, shopper insights for snack bars, and execution checklists to launch, optimise, and scale with confidence and clear outcomes.
Elevify advantages
Develop skills
- Trade marketing planning: set precise 6-month goals, KPIs, and efficient test plans.
- Channel strategy design: define roles, margins, and promotion mechanics by retailer type.
- Retail activation playbooks: build sell-in decks, planograms, and promo calendars quickly.
- In-store optimisation: conduct audits, A/B tests, and ROI checks to improve executions.
- Shopper insight application: transform snack bar shopper data into effective channel tactics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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