flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The In-store Product Promotion Course teaches you how to increase product trials and sales in grocery shops using practical, repeatable strategies. You will learn the basics of shopper behaviour, shop layout and merchandising principles, positioning private labels, and designing effective displays. You will also build test-ready pilots, train shop teams, manage budgets, and measure results using clear KPIs, POS data, and test versus control evaluation methods.
Elevify advantages
Develop skills
- In-store shopper psychology: apply quick, practical insights to encourage purchases.
- Retail merchandising: design high-impact layouts, end-caps, and cross-merch displays.
- In-store promo tactics: build low-budget, high-ROI sampling and display programmes.
- Private label activation: boost trials with smart claims, packs, and shelf storytelling.
- Promo measurement: track uplift, trial conversion, and test versus control results quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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