flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Marketing Products Course provides a quick, practical approach to launching and expanding a small-business loyalty product. You'll learn to assess and rank customer segments, develop straightforward value propositions, create budget-friendly campaigns tailored to specific channels, conduct basic A/B tests, and organise a targeted 4-week launch featuring metrics, strategies to reduce risks, and follow-up actions that convert initial success into consistent outcomes.
Elevify advantages
Develop skills
- Mastery in selecting segments: quickly evaluate markets and choose profitable niches.
- Designing value propositions: transform product features into clear, compelling benefits that drive conversions.
- Skills in channel strategy: select affordable channels and develop campaigns that can be tested.
- Expertise in launch planning: execute a 4-week pilot using efficient tracking and key performance indicators.
- Knowledge in mitigating risks: identify potential marketing issues early and implement effective solutions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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