flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Market Positioning Course teaches you how to analyse the US ready-to-drink iced coffee market, spot high-potential segments, and create detailed consumer profiles. You will learn to develop clear value propositions, solid product positioning, and coordinated decisions on product, price, place, and promotion, while evaluating risks, monitoring performance, and making quick adjustments for more successful and durable product launches.
Elevify advantages
Develop skills
- Target segment design: quickly define RTD iced coffee buyer personas.
- Market scan: run fast competitive and trend audits for RTD iced coffee.
- Positioning craft: build sharp value props and credible RTD product claims.
- Marketing mix setup: align product, price, place, and promotion to positioning.
- Performance tracking: monitor KPIs and iterate RTD positioning with data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
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Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

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