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Small Business Marketing Plan Course

Small Business Marketing Plan Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

The Small Business Marketing Plan Course teaches you how to create a practical, data-driven plan for a local coffee shop in your area. You'll learn to research demand in the neighbourhood, profile competitors nearby, define clear customer groups, and develop strong positioning. Use straightforward tools to plan campaigns, track returns on investment, manage a GHS 2,000 monthly budget, and carry out a focused 3-month action plan with ready-to-use templates and simple reporting.

Elevify advantages

Develop skills

  • Local channel strategies: quickly set up email, SMS, Google, and social media.
  • Local market research: map out demand, competitors, and neighbourhood information.
  • Customer positioning: create clear value propositions and coffee shop customer profiles.
  • Campaign execution: design, schedule, and run repeatable local promotions on your own.
  • Budget and metrics: plan GHS 2,000 spending and track ROI with basic key performance indicators.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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