Small Business Marketing Plan Course
This course equips small business owners with essential skills to develop and execute an effective marketing plan for a local coffee shop, focusing on research, customer targeting, campaign management, and budget tracking within a 3-month framework.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Small Business Marketing Plan Course teaches you how to create a practical, data-driven plan for a local coffee shop in your area. You'll learn to research demand in the neighbourhood, profile competitors nearby, define clear customer groups, and develop strong positioning. Use straightforward tools to plan campaigns, track returns on investment, manage a GHS 2,000 monthly budget, and carry out a focused 3-month action plan with ready-to-use templates and simple reporting.
Elevify advantages
Develop skills
- Local channel strategies: quickly set up email, SMS, Google, and social media.
- Local market research: map out demand, competitors, and neighbourhood information.
- Customer positioning: create clear value propositions and coffee shop customer profiles.
- Campaign execution: design, schedule, and run repeatable local promotions on your own.
- Budget and metrics: plan GHS 2,000 spending and track ROI with basic key performance indicators.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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