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Media Industry Marketing Course

Media Industry Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This short course teaches you how to research streaming audiences in the US, analyse competitors, and create clear value propositions for viewers aged 18–35. You will learn to select effective channels, plan launch schedules, brief creators, and develop successful campaigns. Additionally, you will gain practical skills in analytics, testing, and optimisation to reduce costs, boost conversions, and scale results confidently.

Elevify advantages

Develop skills

  • Streaming market research: quickly analyse US platforms and 18–35 audiences.
  • Positioning and messaging: craft clear value propositions and short-form copy that converts.
  • Media mix strategy: select winning channels and tactics for fast, efficient launches.
  • Campaign setup and launch: build 4-week plans, budgets, and influencer integrations.
  • Performance analytics: track KPIs, run A/B tests, and optimise CPI and retention.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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