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Pharmaceutical Marketing Course

Pharmaceutical Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Pharmaceutical Marketing Course provides a practical overview of promoting prescription drugs in the US, compliance requirements, and launch strategies, with particular emphasis on therapies for type 2 diabetes. You will learn about FDA regulations, fair balance principles, off-label promotion limits, payer access, pricing strategies, real-world evidence, health economics and outcomes research, and key performance indicators across digital, field-based, and hospital channels. This knowledge will enable you to develop effective, ethical, and data-driven marketing campaigns that withstand internal and external audits.

Elevify advantages

Develop skills

  • Pharma promo compliance: apply FDA, PhRMA, and HIPAA rules with confidence.
  • Launch planning: build fast, compliant go-to-market plans for new drugs.
  • Value messaging: craft label-aligned claims and high-impact value propositions.
  • Market access strategy: shape pricing, payer talks, and formulary positioning.
  • Omnichannel tactics: execute and measure HCP and patient campaigns within regs.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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