flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Pharmaceutical Marketing Course provides a practical overview of promoting prescription drugs in the US, compliance requirements, and launch strategies, with particular emphasis on therapies for type 2 diabetes. You will learn about FDA regulations, fair balance principles, off-label promotion limits, payer access, pricing strategies, real-world evidence, health economics and outcomes research, and key performance indicators across digital, field-based, and hospital channels. This knowledge will enable you to develop effective, ethical, and data-driven marketing campaigns that withstand internal and external audits.
Elevify advantages
Develop skills
- Pharma promo compliance: apply FDA, PhRMA, and HIPAA rules with confidence.
- Launch planning: build fast, compliant go-to-market plans for new drugs.
- Value messaging: craft label-aligned claims and high-impact value propositions.
- Market access strategy: shape pricing, payer talks, and formulary positioning.
- Omnichannel tactics: execute and measure HCP and patient campaigns within regs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course
