flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This B2B Content Marketing Course teaches you how to transform content into tangible pipeline results. You will identify ICP segments, outline buyer challenges, and develop themes connected to forecasting, sales productivity, and conversions. Discover how to produce briefs, a 4-week LinkedIn and email schedule, and sales support materials, then monitor outcomes using straightforward attribution, dashboards, experiments, and basic ROI-oriented reports.
Elevify advantages
Develop skills
- Pipeline-oriented content strategy: design brief campaigns that turn B2B buyers into customers.
- ICP and buyer pain mapping: identify valuable segments and essential revenue needs.
- High-impact asset creation: develop briefs, ROI guides, and playbooks that generate demos.
- Multi-channel distribution: execute LinkedIn, email, and partner initiatives that build pipeline.
- Attribution and reporting: monitor MQLs, pipeline, and ROI with straightforward, clear dashboards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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