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Luxury Goods Marketing Course

Luxury Goods Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

The Luxury Goods Marketing Course equips you with practical tools to build and expand a premium handbag brand in the US. You will master luxury positioning, heritage storytelling, pricing from $3,000 to $8,000, channel selection, launch campaigns, and client experience design. Acquire clear frameworks, checklists, and examples suited to wealthy buyers, enabling you to confidently plan and implement a sophisticated, impactful luxury strategy.

Elevify advantages

Develop skills

  • Luxury brand positioning: develop premium, heritage-infused value propositions.
  • Affluent consumer insights: profile US high-net-worth buyers and their buying motivations.
  • Pricing and product strategy: create limited, high-margin luxury collections.
  • High-touch client experience: outline VIP journeys, service protocols, and CRM systems.
  • Prestige launch execution: organise channels, creative elements, and KPIs for luxury introductions.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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