flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This concise Marketing Cloud Course teaches you how to create automated customer journeys, build intelligent audience segments, and establish solid customer data models that drive personalised email and SMS campaigns. Learn to select the appropriate cloud platform, monitor lifecycle KPIs, set up dashboards, and conduct A/B tests that deliver clear improvements in acquisition, conversion, and retention for ecommerce brands.
Elevify advantages
Develop skills
- A/B testing mastery: design, run, and optimise high-impact cloud experiments quickly.
- Journey automation: build revenue-focused email and SMS flows in Marketing Cloud.
- Customer data modelling: unify profiles, behaviour, and consent for precise targeting.
- Segmentation strategy: create dynamic audiences and smart suppression rules swiftly.
- Lifecycle analytics: track funnels, cohorts, and CLV to demonstrate marketing ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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