flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Automotive Marketing Course provides practical, step-by-step guidance to generate more leads and sales for car dealerships in major Ghanaian cities. Learn to analyse dealership objectives, segment local customers, and develop digital marketing strategies with defined budgets and timelines. Create campaigns based on vehicle stock, monitor ad-to-sale results, refine through systematic testing, and implement controls for precise, regulation-compliant reporting that demonstrates tangible business outcomes.
Elevify advantages
Develop skills
- Build profitable auto advertising funnels: search, social, video, and remarketing.
- Allocate GHS 30K media budgets across channels, dealerships, seasons, and postal areas.
- Segment dealership customers and vehicle stock to target high-intent car buyers quickly.
- Track ad-to-sale performance using UTMs, CRM data, ROAS, and cost-per-sale.
- Optimise campaigns with A/B tests, dynamic inventory ads, and clear KPI dashboards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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