flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Branding Strategy Course provides a practical, step-by-step approach to researching the DTC wellness market, identifying brand risks, and developing a clear positioning framework that truly impacts key performance indicators. You will learn to create messaging pillars, brand governance tools, identity guidelines, and a 12-week implementation plan to ensure consistency, compliance, and focus on conversions across all channels, partners, and campaigns.
Elevify advantages
Develop skills
- Conduct DTC wellness market research: swiftly map out audiences, competitors, and channels.
- Perform brand diagnosis: identify fragmented messaging and connect issues to core KPIs quickly.
- Develop positioning and messaging: create precise pillars, promises, and proof for DTC brands.
- Establish brand governance: implement efficient workflows, playbooks, and approvals that scale.
- Plan brand rollout: design a 12-week launch and tracking plan ready for execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
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