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Internal Marketing Course

Internal Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Internal Marketing Course teaches you how to build a solid internal brand, align the company culture, and create clear, consistent messaging across all teams. You will learn to segment stakeholders, design targeted communications, plan launches, and manage change using proven frameworks. Utilise data, feedback, and dashboards to measure impact, refine programmes, and develop a practical 90-day activation plan that fosters lasting engagement.

Elevify advantages

Develop skills

  • Build internal brand strategies that align culture, EVP, and external promise.
  • Map internal audiences and craft targeted messages for each stakeholder group.
  • Design change communications using Kotter, ADKAR, and storytelling tactics.
  • Run internal research, track engagement KPIs, and report impact to leadership.
  • Plan 90-day internal campaigns with channels, governance, and feedback loops.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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