flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This data-driven marketing course teaches you how to transform actual customer behaviour into precise segments, create a solid data model, and craft targeted campaigns that drive conversions. You'll learn to establish tracking systems, set key performance indicators, conduct A/B and holdout tests, and enhance results using straightforward dashboards. It includes practical templates, real-world examples, and a focused case study on home fitness e-commerce, allowing you to implement each lesson right away.
Elevify advantages
Develop skills
- Build actionable customer segments: transform raw data into clear, usable profiles.
- Design smart A/B tests: establish hypotheses, samples, and winning success metrics.
- Track full-funnel performance: implement pixels, UTMs, and ROI dashboards.
- Plan targeted campaigns: align audiences, messaging, KPIs, and budget quickly.
- Use real market data: set justified assumptions and benchmarks for home fitness.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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