flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Customer Segmentation Analysis Course teaches you how to define data-driven segments, select effective goals and KPIs, and turn raw customer data into clear, profitable actions. Learn core variables, practical segment design, targeted tactics for key shopper groups, and A/B testing, dashboards, and uplift analysis, plus risk management and data privacy essentials tailored to online fashion in the United States.
Elevify advantages
Develop skills
- Data-driven segmentation: define, score, and group customers for fast wins.
- A/B testing mastery: design, launch, and read experiments that lift ROI.
- Targeted campaigns: map segments to offers, channels, and creative that convert.
- KPI optimization: track LTV, CTR, and repeat purchase to refine segments quickly.
- Risk-aware marketing: avoid bias, protect privacy, and scale segments safely.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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