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B2B Account-Based Marketing Course

B2B Account-Based Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This B2B Account-based Marketing Course provides a straightforward, hands-on approach to securing and expanding key business accounts. You'll learn to pinpoint your ideal customer profile and decision-makers, leverage intent data for account selection and prioritisation, craft focused strategies and customised communications, coordinate campaigns across multiple channels using appropriate tools, and monitor pipeline results with dashboards, key performance indicators, and practical optimisation methods you can implement right away.

Elevify advantages

Develop skills

  • Design ABM plays: create targeted sequences for executives, technical teams, and nurturing.
  • Select target accounts: apply firmographic, technographic, and intent data effectively.
  • Define ICP and buyers: outline enterprise roles, challenges, and technology indicators.
  • Orchestrate ABM campaigns: synchronise tools, schedules, and sales teamwork.
  • Measure ABM impact: monitor account involvement, pipeline effects, and return on investment.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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