Consumer Psychology Course
Gain expertise in consumer psychology tailored for marketing success. Explore mental biases, upright persuasion techniques, and data-backed onboarding to enhance customer acquisition, interaction, and loyalty—ideal for subscription services and wellness brands. This course equips you with practical tools to understand buying decisions, craft compelling experiences, and measure real results ethically, driving better outcomes for your products in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Discover how everyday people choose what to click, test, and subscribe to in this Consumer Psychology Course. Master key drivers of motivation and behaviour science, applying them to user insights, customer grouping, smooth onboarding, and week-long engagement strategies. Dive into mental shortcuts, smart subscription setups, and winning acquisition drives, all with honest design practices and solid metrics to improve loyalty and joy in digital offerings.
Elevify advantages
Develop skills
- Apply mental biases to create fair pricing, trial offers, and subscription paths.
- Transform user insights into precise wellness customer groups for better targeting and returns.
- Write persuasive ad and landing page content using drives and social evidence.
- Build onboarding and 7-day engagement sequences to increase activation and loyalty.
- Track behaviour changes with key metrics, steering clear of shady design tricks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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