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Consumer Behavior Course

Consumer Behavior Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Consumer Behaviour Course teaches you how people in Ghana select wellness and mental health apps, considering motivations, perceived value, social influences, ease of use, and challenges like cost and privacy concerns. You will learn quick research techniques, micro-segmentation, targeted positioning, message creation, and decision journey mapping to develop effective strategies that enhance user acquisition, activation, and sustained engagement.

Elevify advantages

Develop skills

  • Decode consumer drivers: identify true adoption triggers for wellness apps.
  • Rapid insight research: analyse reviews, reports, and forums for behaviour patterns.
  • Micro-segmentation mastery: define high-value 25–35 urban professional personas quickly.
  • Journey mapping skills: create impactful nudges across the freemium funnel.
  • Conversion-focused messaging: develop and test copy that builds trust and increases sign-ups.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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