Client Market Course
The Client Market Course equips marketing professionals with skills in customer segmentation, persona creation, channel selection, and KPI monitoring. Target eco-conscious US buyers effectively, refine your messaging, and boost revenue through informed, data-driven choices that deliver growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Client Market Course offers a practical guide to identifying US eco-friendly home goods market segments, creating detailed buyer personas, and converting data into targeted strategies. You'll master audience profiling, segment comparison and prioritisation, value proposition development, digital channel selection, and establishing basic tests with KPIs to confidently launch, optimise, and expand campaigns for real results.
Elevify advantages
Develop skills
- Persona design: transform raw segment data into precise, actionable buyer personas.
- Market sizing: calculate eco-home segment value using accessible US public data.
- Segment prioritisation: quickly rank audiences by reach, suitability, and profit potential.
- Channel strategy: select optimal digital channels and tailored messages for each persona.
- Performance tracking: create simple KPI dashboards and A/B tests for validation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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