flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Chief Marketing Officer Course provides a practical guide to lead B2B SaaS growth confidently. You will learn to evaluate business performance, interpret market and customer insights, develop a focused brand strategy, and create effective go-to-market plans. Gain expertise in analytics, testing, budgeting, and team organisation to boost pipeline, optimise ARR, and guide executive decisions with data-driven approaches.
Elevify advantages
Develop skills
- B2B SaaS diagnosis: swiftly evaluate markets, sales funnels, customer churn, and growth drivers.
- CMO-level analytics: create SaaS dashboards, establish KPIs, and lead experiments.
- Brand positioning: develop clear narratives for mid-market that appeal to non-technical buyers.
- Go-to-market strategy: plan channels, ideal customer profiles, and demand generation for rapid ARR expansion.
- Marketing org design: organise teams, budgets, and incentives for efficient scaling.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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