Business Marketing Course
This course equips you with practical skills to design, execute, and optimize a 3-month demand generation program focused on eco-friendly business marketing, covering audience segmentation, positioning, channel selection, budgeting, and performance analysis for profitable growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Business Marketing Course provides a quick, hands-on approach to planning and executing a 3-month demand generation programme, from segmenting audiences and understanding eco-friendly buyer preferences to developing positioning, value propositions, and testing messages. You'll learn to select channels, create engaging content, allocate budgets, monitor results, and refine landing pages, experiments, and reports to achieve tangible, profitable growth with assurance.
Elevify advantages
Develop skills
- 3-Month campaign design: plan, test, and optimise high-ROI marketing sprints.
- Market and competitor analysis: quickly assess niches and unravel rival strategies.
- Positioning and messaging: develop evidence-based green claims that truly convert.
- Channel and budget strategy: select effective platforms and swiftly reallocate funds.
- Performance tracking: create simple dashboards, interpret KPIs, and expand successful efforts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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