flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This A/B Testing Course teaches you how to set clear objectives, select appropriate metrics for subscription expansion, and create solid experiments that yield reliable outcomes. You will learn to formulate hypotheses, implement randomisation, determine power and sample size, perform data quality assessments, and conduct practical statistical analysis to interpret results with assurance and convert test findings into accurate, data-informed decisions for products and growth.
Elevify advantages
Develop skills
- Design effective A/B tests: develop precise hypotheses and proper randomisation.
- Select suitable metrics: match test KPIs to customer acquisition, retention, and revenue.
- Compute sample size and power quickly with straightforward formulas and R/Python code.
- Examine results assuredly: evaluate lifts, confidence intervals, and appropriate statistical tests.
- Convert test data into actions: produce clear reports, decide on rollouts, and outline next steps.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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