web analyst training
Gain mastery in web analytics for digital marketing success. Dive into attribution models, ROAS metrics, LTV calculations, dashboard creation, testing frameworks, and CRO techniques to monitor complete user journeys, seal funnel gaps, and convert data insights into increased revenue and efficient ad spending strategies.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Web Analyst Training equips you with hands-on skills to link traffic, user behaviour, and revenue for better data-driven choices. You'll cover ecommerce analytics basics, tracking and attribution methods, ROAS and CPA computations, LTV and cohort studies, experiment planning, and user journey checks, then use tested strategies to boost conversion rates, average order value, and sustained results across major channels.
Elevify advantages
Develop skills
- Revenue-focused attribution: link multi-channel investments straight to sales outcomes.
- Experiment roadmapping: plan quick A/B tests and interpret results confidently.
- CRO and UX optimisation: repair funnel issues, raise conversion rates, and increase average order value.
- Paid media diagnostics: review search, social, and email campaigns to reduce CPA and enhance ROAS.
- User journey analytics: chart behaviours, spot frictions, and target fast improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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