Web 2.0 & Social Media Course
This course equips you with expertise in Web 2.0 and social media strategies tailored for sustainable fashion marketing. You will explore platform-specific roles for TikTok, Instagram, Facebook, and LinkedIn, develop content plans, set SMART objectives, manage crises, foster communities, and measure success to enhance brand visibility, user engagement, and sales growth across digital channels.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills to establish a robust, enduring fashion brand presence on websites, blogs, Instagram, TikTok, Facebook, and LinkedIn. Master audience segmentation, SMART goal setting, tailored content creation, community guidelines, crisis handling, and KPI monitoring to boost reputation, interaction, and revenue effectively.
Elevify advantages
Develop skills
- Social media channel mapping: create impactful strategies for TikTok, Instagram, Facebook, and LinkedIn.
- Audience segmentation: develop SMART goals based on segments to quickly improve social media returns.
- Content strategy: design hero, hub, hygiene, and user-generated content for sustainable fashion brands.
- Crisis playbooks: manage complaints, reviews, and delivery problems using ready scripts.
- Community management: enforce tone, rules, and UGC guidelines for vibrant, secure online spaces.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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