Social Media Optimization Course
Master social media optimisation techniques to enhance your brand's visibility and performance across major platforms with practical, results-driven strategies.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Social Media Optimisation Course teaches you how to transform Instagram, TikTok, LinkedIn, and Facebook profiles into high-performing, search-optimised assets. Learn keyword research for eco-friendly skincare, write concise bios, choose consistent handles, and build a unified brand system. Set up tracking with UTM parameters, GA4, and dashboards, then follow a clear execution workflow, testing plan, and governance checklist for quick, measurable results.
Elevify advantages
Develop skills
- Social profile SEO: optimise Instagram, TikTok, LinkedIn, and Facebook quickly.
- Keyword targeting: map high-intent terms to bios, handles, and ALT text.
- Link tracking mastery: build UTM-based link-in-bio and profile link setups.
- Analytics for SMO: configure GA4, dashboards, and conversion-focused KPIs.
- Optimisation workflow: run A/B tests, audits, and governance for brand-safe SMO.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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