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Social Media Marketing & Digital Strategy Course

Social Media Marketing & Digital Strategy Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course equips you with a hands-on, step-by-step approach to planning marketing campaigns, segmenting audiences effectively, and selecting optimal platforms for every stage of the sales funnel. You will master creating compelling creatives that convert, blending paid and organic strategies, monitoring key performance indicators via intuitive dashboards, and refining budgets through testing, attribution models, and omnichannel data for sustainable, profit-driven growth.

Elevify advantages

Develop skills

  • Paid social optimisation: conduct A/B tests, adjust bids, and boost ROI quickly.
  • Audience strategy: create targeted segments and retargeting for better conversions.
  • KPI reporting: build dashboards, set OKRs, and track ROAS effectively.
  • Creative design: develop content, CTAs, and briefs to increase sales.
  • Cross-channel integration: link social, email, and in-store for full-funnel results.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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