Social Media Marketing & Digital Strategy Course
Gain mastery in social media marketing and digital strategy tailored for e-commerce success. Discover the balance between paid and organic methods, precise audience targeting, creative testing, key performance indicators, and omnichannel tracking to boost sales, drive store visits, and launch high-ROI campaigns that deliver real results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with a hands-on, step-by-step approach to planning marketing campaigns, segmenting audiences effectively, and selecting optimal platforms for every stage of the sales funnel. You will master creating compelling creatives that convert, blending paid and organic strategies, monitoring key performance indicators via intuitive dashboards, and refining budgets through testing, attribution models, and omnichannel data for sustainable, profit-driven growth.
Elevify advantages
Develop skills
- Paid social optimisation: conduct A/B tests, adjust bids, and boost ROI quickly.
- Audience strategy: create targeted segments and retargeting for better conversions.
- KPI reporting: build dashboards, set OKRs, and track ROAS effectively.
- Creative design: develop content, CTAs, and briefs to increase sales.
- Cross-channel integration: link social, email, and in-store for full-funnel results.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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