Social Media as a Business Driver Course
Transform social media into a solid revenue driver. This course equips digital marketers in Ghana with skills to choose optimal channels, develop lead-gen content plans, execute $2K monthly paid tests, monitor ROI, and sync with sales for stronger pipelines and business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to convert platforms like LinkedIn, Instagram, and X into reliable lead and revenue sources. Master B2B audience analysis, tailored network strategies, 4-week content and lead generation schedules, paid social experiments on a $2,000 budget, and KPI trackers linking campaigns to sales pipelines, team alignment, and tangible ROI in straightforward formats.
Elevify advantages
Develop skills
- B2B social channel strategy: select top networks and customise content quickly.
- Lead generation content sprints: create 4-week plans turning posts into demos.
- Paid social testing: conduct $2K monthly trials to cut CPL and increase trials.
- Revenue-focused KPIs: connect social metrics to pipeline, MQLs, and closed deals.
- Sales-aligned social operations: qualify leads, sharpen messaging, boost conversions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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