Social Media Analytics Course
This course equips you with practical skills to analyze social media data, optimize campaigns, and communicate insights effectively for better ROI.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Social Media Analytics Course teaches you how to assess influencers, user-generated content, and ad creatives, establish content categories, and match messaging with an eco-friendly home products brand. You will learn essential KPIs, practical benchmarks, data quality verification, and attribution fundamentals, then convert insights into straightforward dashboards, brief executive reports, and targeted 4–6 week optimisation plans that boost performance swiftly.
Elevify advantages
Develop skills
- KPI expertise: compute and benchmark key social media performance metrics.
- Data-informed analysis: identify funnel issues, underperforming channels, and paid media inefficiencies quickly.
- Hands-on data preparation: extract, cleanse, and simulate platform analytics for evaluation.
- Quick experiment design: create 4–6 week A/B tests that enhance ROI rapidly.
- Executive communication: develop clear KPI dashboards and succinct insight overviews.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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