Search Marketing Course
Master search marketing tailored for eco-friendly brands in Spain. Develop skills in keyword strategies, Google Ads configuration, bidding techniques, performance tracking, and optimisation to drive higher conversions, ROAS, and revenue—perfect for digital marketers seeking proven, data-driven results in a competitive landscape.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with a hands-on, step-by-step approach to planning, launching, and optimising successful search marketing campaigns. You'll dive into keyword research, match types, negative keywords, intelligent Google Ads setups, budget management, bidding tactics, and compelling ad creation. Gain expertise in tracking, GA4 integration, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: create KPI dashboards and respond quickly to ROAS, CPA, and AOV metrics.
- Keyword strategy: conduct research, segment, and optimise search terms to attract high-intent visitors.
- Smart bidding and budgets: distribute spending effectively and select strategies to achieve target CPA and ROAS.
- Google Ads structure: build scalable campaigns, ad groups, and remarketing lists.
- High-impact ad copy: develop RSAs and extensions that match buyer intent rapidly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course