Real-Time Bidding (RTB) Course
Gain expertise in Real-Time Bidding to excel in digital marketing. Master RTB strategies, audience targeting, bidding techniques, testing methods, and reporting skills to lower CPA, increase ROAS, and grow profitable campaigns for e-commerce brands focused on performance.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for top results. You'll learn to segment and use first- and third-party data, set clever bids and price limits, organise campaigns by customer funnel stages, and create effective A/B tests. Plus, gain skills in reporting, analysing key performance indicators, and delivering straightforward updates to stakeholders, all in a sports apparel online shop context.
Elevify advantages
Develop skills
- RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
- Audience targeting: create valuable RTB groups and intelligent bid adjustments.
- Bid strategy planning: establish, tweak, and optimise RTB bids for profitable growth.
- Testing and improvement: conduct DSP A/B tests and refine weekly for lower CPA.
- Leadership reporting: transform RTB data into simple insights and ready-to-use presentations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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