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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for top results. You'll learn to segment and use first- and third-party data, set clever bids and price limits, organise campaigns by customer funnel stages, and create effective A/B tests. Plus, gain skills in reporting, analysing key performance indicators, and delivering straightforward updates to stakeholders, all in a sports apparel online shop context.

Elevify advantages

Develop skills

  • RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
  • Audience targeting: create valuable RTB groups and intelligent bid adjustments.
  • Bid strategy planning: establish, tweak, and optimise RTB bids for profitable growth.
  • Testing and improvement: conduct DSP A/B tests and refine weekly for lower CPA.
  • Leadership reporting: transform RTB data into simple insights and ready-to-use presentations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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