Programmatic Marketing Course
This course equips marketers with essential skills to plan, launch, and optimize programmatic advertising campaigns for revenue growth, focusing on KPIs, attribution, testing, audience targeting, and forecasting.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Programmatic Marketing Course provides a practical, step-by-step approach to plan, launch, and optimise campaigns that achieve clear revenue targets. Learn to define KPIs, set up precise tracking, select attribution methods, and create intelligent audiences for US home and lifestyle buyers. You will gain expertise in testing frameworks, bidding tactics, forecasting, and budget distribution to scale performance confidently and deliver meaningful reports.
Elevify advantages
Develop skills
- KPI strategy: Set precise ROAS, CPA and revenue targets for programmatic expansion.
- Attribution mastery: Choose and confirm the appropriate model for programmatic effects.
- Testing framework: Conduct quick A/B tests and expand successful audiences and creatives.
- Audience building: Develop high-ROI prospecting, retargeting and lookalike groups.
- Forecasting skills: Construct efficient CPM–CTR–CR models to anticipate CPA and ROAS.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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