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Programmatic Marketing Course

Programmatic Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

The Programmatic Marketing Course provides a practical, step-by-step approach to plan, launch, and optimise campaigns that achieve clear revenue targets. Learn to define KPIs, set up precise tracking, select attribution methods, and create intelligent audiences for US home and lifestyle buyers. You will gain expertise in testing frameworks, bidding tactics, forecasting, and budget distribution to scale performance confidently and deliver meaningful reports.

Elevify advantages

Develop skills

  • KPI strategy: Set precise ROAS, CPA and revenue targets for programmatic expansion.
  • Attribution mastery: Choose and confirm the appropriate model for programmatic effects.
  • Testing framework: Conduct quick A/B tests and expand successful audiences and creatives.
  • Audience building: Develop high-ROI prospecting, retargeting and lookalike groups.
  • Forecasting skills: Construct efficient CPM–CTR–CR models to anticipate CPA and ROAS.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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