Paid Media Course
This course equips you with essential skills to plan, execute, and optimize paid media campaigns on Google and Meta platforms, focusing on ROI-driven strategies, creative development, analytics, and rapid scaling techniques.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns across Meta and Google. Learn how to assess markets, define audiences, create smart budgets, select KPIs, and apply attribution models. Master Performance Max, Search, and Meta structures, develop high-converting creatives, conduct disciplined A/B tests, and report results clearly to scale profitable, data-driven campaigns quickly.
Elevify advantages
Develop skills
- Performance media planning: build lean, ROI-focused channel and budget mixes.
- Google & Meta ads mastery: launch high-impact Search, PMax, and social campaigns.
- Conversion-focused creative: craft and test hooks, copy, and formats that drive sales.
- KPI and attribution analytics: read ROAS, CPA, and models to steer smart spend.
- Rapid optimisation workflows: run A/B tests and scale winners in weeks, not months.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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