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Matomo Analytics training

Matomo Analytics training
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Matomo Analytics course teaches privacy-first tracking setup that complies with GDPR and German standards. You will learn consent user experience design, cookie banner configuration, data minimisation techniques, hosting options, and secure data handling. Hands-on practice includes creating compliant reports, analysing funnels and campaigns, plus governance checklists for immediate use.

Elevify advantages

Develop skills

  • Design GDPR-compliant tracking with data minimisation in Matomo.
  • Set up consent features like cookie banners and opt-outs in Matomo.
  • Optimise marketing campaigns using UTMs, funnels, and ROI tracking in Matomo.
  • Secure Matomo hosting with EU data compliance, encryption, and access controls.
  • Manage analytics governance through audits, DPIA reviews, and response plans.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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