Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant marketing. Master privacy-focused tracking, consent tools, secure hosting, and campaign optimisation for funnels and landing pages while ensuring data protection and legal compliance.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Matomo Analytics course teaches privacy-first tracking setup that complies with GDPR and German standards. You will learn consent user experience design, cookie banner configuration, data minimisation techniques, hosting options, and secure data handling. Hands-on practice includes creating compliant reports, analysing funnels and campaigns, plus governance checklists for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking with data minimisation in Matomo.
- Set up consent features like cookie banners and opt-outs in Matomo.
- Optimise marketing campaigns using UTMs, funnels, and ROI tracking in Matomo.
- Secure Matomo hosting with EU data compliance, encryption, and access controls.
- Manage analytics governance through audits, DPIA reviews, and response plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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