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Marketing Planning & Management Course

Marketing Planning & Management Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Marketing Planning and Management Course offers a straightforward, hands-on approach to meeting ARR targets with assurance. You will learn to create well-aligned funnels, establish key KPIs, calculate ACV and CAC, and develop realistic conversion paths. Master strategies for channels, lead scoring, automation, dashboards, and testing to effectively plan, run, and improve campaigns that produce qualified leads and steady revenue.

Elevify advantages

Develop skills

  • Build sales-marketing funnels that align well: set stages, SLAs, and handoffs quickly.
  • Model KPIs based on ARR: convert revenue goals into leads, MQLs, SQLs, and pipeline.
  • Design efficient digital channel strategies: SEO, paid ads, email, and demand generation that deliver results.
  • Develop effective lead scoring: qualify B2B SaaS leads using straightforward rules and indicators.
  • Improve CAC and funnels: test, track, and adjust campaigns using actual data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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