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Marketing Data Analytics Course

Marketing Data Analytics Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Marketing Data Analytics Course teaches you how to set objectives, select KPIs, and compute essential metrics such as CTR, CVR, CPC, CPA, ROAS, and CLV using practical e-commerce examples. You will discover how to tidy and integrate data from leading platforms, construct basic models in spreadsheets, apply benchmarks from Brazil and Latin America, and convert findings into straightforward reports, insights, and budget suggestions that enhance measurable outcomes.

Elevify advantages

Develop skills

  • Calculate key marketing KPIs: CTR, CVR, CPC, CPA, ROAS using real data.
  • Build clean e-commerce datasets by exporting, merging, and correcting ad platform data.
  • Transform analytics into clear reports, charts, and executive summaries for managers.
  • Apply benchmarks and simple models to assess opportunities and evaluate budget scenarios.
  • Convert channel performance into precise insights, tests, and budget adjustments.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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