Marketing Data Analytics Course
This course equips learners with practical skills in marketing data analytics, focusing on KPI calculation, data integration, modeling, benchmarking, and actionable reporting to optimize marketing strategies in e-commerce.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Marketing Data Analytics Course teaches you how to set objectives, select KPIs, and compute essential metrics such as CTR, CVR, CPC, CPA, ROAS, and CLV using practical e-commerce examples. You will discover how to tidy and integrate data from leading platforms, construct basic models in spreadsheets, apply benchmarks from Brazil and Latin America, and convert findings into straightforward reports, insights, and budget suggestions that enhance measurable outcomes.
Elevify advantages
Develop skills
- Calculate key marketing KPIs: CTR, CVR, CPC, CPA, ROAS using real data.
- Build clean e-commerce datasets by exporting, merging, and correcting ad platform data.
- Transform analytics into clear reports, charts, and executive summaries for managers.
- Apply benchmarks and simple models to assess opportunities and evaluate budget scenarios.
- Convert channel performance into precise insights, tests, and budget adjustments.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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