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Marketing Data Analytics Course

Marketing Data Analytics Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Marketing Data Analytics Course teaches you how to set objectives, select KPIs, and compute essential metrics such as CTR, CVR, CPC, CPA, ROAS, and CLV using practical e-commerce examples. You will discover how to tidy and integrate data from leading platforms, construct basic models in spreadsheets, apply benchmarks from Brazil and Latin America, and convert findings into straightforward reports, insights, and budget suggestions that enhance measurable outcomes.

Elevify advantages

Develop skills

  • Calculate key marketing KPIs: CTR, CVR, CPC, CPA, ROAS using real data.
  • Build clean e-commerce datasets by exporting, merging, and correcting ad platform data.
  • Transform analytics into clear reports, charts, and executive summaries for managers.
  • Apply benchmarks and simple models to assess opportunities and evaluate budget scenarios.
  • Convert channel performance into precise insights, tests, and budget adjustments.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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