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marketing automation training

marketing automation training
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This training equips you to create effective trial nurture campaigns from scratch. You'll master capturing and syncing lead data, crafting personalised emails using behaviour triggers, building onboarding flows, and implementing lead scoring in platforms like HubSpot or Marketo. Gain hands-on skills in workflow design, email deliverability, and A/B testing to enhance trial-to-paid conversions and drive consistent revenue growth.

Elevify advantages

Develop skills

  • Build robust B2B lead data structures: capture, sync, and enhance data efficiently.
  • Implement effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
  • Design compelling trial nurture emails featuring intelligent personalisation.
  • Manage automation workflows with conditional branches, limits, and suppression mechanisms.
  • Track key trial-to-paid metrics and conduct rapid A/B tests for campaign improvements.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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