marketing automation training
Gain expertise in marketing automation tailored for B2B SaaS environments. Develop high-impact nurture email sequences, intelligent lead scoring systems, and dynamic behaviour-driven workflows using HubSpot and Marketo. These skills will optimise trial-to-paid conversion rates, generate qualified sales leads, and support scalable business growth in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This training equips you to create effective trial nurture campaigns from scratch. You'll master capturing and syncing lead data, crafting personalised emails using behaviour triggers, building onboarding flows, and implementing lead scoring in platforms like HubSpot or Marketo. Gain hands-on skills in workflow design, email deliverability, and A/B testing to enhance trial-to-paid conversions and drive consistent revenue growth.
Elevify advantages
Develop skills
- Build robust B2B lead data structures: capture, sync, and enhance data efficiently.
- Implement effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
- Design compelling trial nurture emails featuring intelligent personalisation.
- Manage automation workflows with conditional branches, limits, and suppression mechanisms.
- Track key trial-to-paid metrics and conduct rapid A/B tests for campaign improvements.
Suggested summary
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