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Machine Learning in Digital Marketing Course

Machine Learning in Digital Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Machine Learning in Digital Marketing Course teaches you how to transform raw data into more intelligent campaigns using practical ML ideas, segmentation, clustering, and targeting. You will learn to create and implement RFM and behavioural segments, utilise platform automation, set up dependable tests, monitor the appropriate KPIs, handle privacy and consent, and operate a secure, marketer-driven ML process from data preparation to optimisation.

Elevify advantages

Develop skills

  • ML basics for marketers: quickly understand key models, metrics, and data preparation.
  • Practical customer segmentation: create RFM and behavioural clusters that drive conversions.
  • Expertise in platform ML: effectively apply Google and Meta automation, pixels, and APIs.
  • SQL and spreadsheet analysis: extract, clean, and segment customer data in a few hours.
  • Testing, attribution, and protection: conduct A/B tests, assess impact, and oversee privacy.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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