Google Ads Advanced Course
This advanced course equips you with strategies to build and optimize profitable Google Ads campaigns, focusing on account structure, bidding, and performance tracking for scalable results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Google Ads Advanced Course teaches you how to create profitable and scalable campaigns through a few targeted lessons. You will learn to design effective account structures, improve keyword and negative keyword strategies, and implement value-based bidding linked to profit margins. Master tracking using GA4, audience lists, Performance Max, Shopping, and YouTube, then apply a 90-day optimisation plan to test, maintain ROAS, and expand results confidently.
Elevify advantages
Develop skills
- Advanced keyword strategy: build, segment, and negate queries for profitable scale.
- Value-based bidding: set tROAS, tCPA, and budgets tied to real margins quickly.
- High-impact campaign architecture: structure Search, Shopping, and PMax to succeed.
- Creative optimisation: craft and test RSA, PMax, and Shopping assets for better ROAS.
- 90-day optimisation plan: test, scale, and protect spend with clear KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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