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Fundamentals of Digital Marketing Course

5/5
Fundamentals of Digital Marketing Course
5.0 in rating
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Fundamentals of Digital Marketing Course gives you a clear, step-by-step system to plan and run small-budget campaigns that actually convert. Learn how to research audiences, choose the right channels, build simple integrated campaigns, write effective ads and emails, set up analytics, create realistic budgets, and optimise performance using practical tools, benchmarks, and workflows you can apply immediately.

Elevify advantages

Develop skills

  • Channel selection & tools: Build lean, high-ROI campaigns on tight budgets.
  • Audience & analytics: Define personas, set KPIs, and track GA4 performance.
  • Campaign copy & pages: Craft UVPs, ad copy, and landing pages that convert fast.
  • Email & retention: Launch lifecycle flows, social proof, and referral programmes.
  • Budgeting & testing: Allocate $1K, run A/B tests, and optimise ROAS with reports.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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