Fundamentals of Digital Marketing Course
This course provides a practical guide to digital marketing fundamentals, focusing on efficient, low-budget strategies for effective campaigns.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Fundamentals of Digital Marketing Course gives you a clear, step-by-step system to plan and run small-budget campaigns that actually convert. Learn how to research audiences, choose the right channels, build simple integrated campaigns, write effective ads and emails, set up analytics, create realistic budgets, and optimise performance using practical tools, benchmarks, and workflows you can apply immediately.
Elevify advantages
Develop skills
- Channel selection & tools: Build lean, high-ROI campaigns on tight budgets.
- Audience & analytics: Define personas, set KPIs, and track GA4 performance.
- Campaign copy & pages: Craft UVPs, ad copy, and landing pages that convert fast.
- Email & retention: Launch lifecycle flows, social proof, and referral programmes.
- Budgeting & testing: Allocate $1K, run A/B tests, and optimise ROAS with reports.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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