E-Marketing & Consumer Behavior Course
Master e-marketing and consumer behaviour to drive higher conversions. Gain insights into buyer psychology, create persona-driven campaigns, design persuasive user experiences, and apply data-driven testing to craft effective digital marketing that converts home office shoppers into loyal customers. This course equips you with practical tactics to optimise online sales funnels and maximise revenue growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This E-Marketing and Consumer Behaviour Course delivers practical, psychology-driven strategies to boost conversions among home office shoppers. You will learn to develop precise buyer personas, chart decision-making paths, and craft compelling campaigns across digital channels. Optimise product pages, user experience, and checkout processes, incorporate behavioural nudges in messaging and visuals, and leverage testing, analytics, and feedback for rapid performance improvements.
Elevify advantages
Develop skills
- Behavioural copywriting: write emails and ads using bias, urgency, and social proof.
- Persona-based funnels: map customer journeys and launch focused campaigns to boost conversions.
- UX and checkout optimisation: improve product pages to reduce friction and increase sales quickly.
- Testing and analytics: conduct A/B tests and analyse funnel data to scale successful strategies.
- Retargeting mastery: create cart recovery and remarketing flows to reclaim lost revenue.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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