email marketing training
Gain expertise in ecommerce email marketing: smartly segment audiences, craft revenue-driving campaigns, write click-worthy copy, set up seamless automations, and measure ROI effectively. Perfect for digital marketers aiming to elevate sales and customer interaction for sustainable and specialised online stores in Ghana and beyond.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with a hands-on, step-by-step approach to planning and boosting ecommerce email campaigns quickly. Master list segmentation, cleaning, and RFM strategies, then create powerful welcome series, promotional blasts, and win-back sequences. Develop compelling copy, offers, and templates, automate workflows, monitor vital metrics, conduct A/B tests, and roll out a professional 4-week campaign that generates steady sales.
Elevify advantages
Develop skills
- Smart audience segmentation: create top-performing lists using RFM and behavioural insights.
- Rapid campaign strategy: build effective 4-week email schedules that boost sales.
- Compelling email content: design subject lines, deals, and calls-to-action that drive opens and clicks.
- Practical automation setup: quickly implement welcome, abandoned cart, and post-purchase sequences.
- Results-focused improvements: analyse data, run tests, and enhance email returns for online shops.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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