Digital Marketing Analytics Course
This course equips you with practical analytics skills to enhance digital marketing performance in ecommerce, focusing on data-driven decisions for revenue growth and campaign optimization.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Master essential analytics skills to track performance, measure revenue, and optimise campaigns across channels. In this focused course, you’ll learn to build clean datasets, analyse funnels and user journeys, uncover drop-offs, and design impactful tests. Create clear reports, executive-ready summaries, and actionable recommendations that drive higher conversion, stronger retention, and better return on ad spend.
Elevify advantages
Develop skills
- Funnel analysis in GA4: map user journeys and pinpoint costly drop-offs fast.
- Ecom KPI mastery: track AOV, ROAS, CPA, and LTV for fitness retail growth.
- A/B testing for ecommerce: design quick, reliable experiments that lift revenue.
- Paid media optimisation: refine bids, audiences, and creatives for higher ROAS.
- Executive-ready reporting: turn complex data into clear, action-focused briefs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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