Digital Marketing Technology Course
This course equips you with practical skills to implement effective digital marketing strategies using modern technology tools, focusing on audience targeting, journey mapping, platform integration, performance tracking, and optimization testing.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This short course teaches you how to set clear 3-month goals, profile audiences using practical research tools, and map effective online journeys from first contact to repeat purchase. You will choose and link essential platforms, set up accurate tracking, and create compliant measurement plans while running focused tests that improve performance, control costs, and support confident, data-driven decisions.
Elevify advantages
Develop skills
- Audience personas: Build data-backed eco-conscious shopper profiles quickly.
- 3-month funnels: Map journeys, touchpoints, and micro-conversions that convert.
- Martech stack: Connect CRM, pixels, email, and analytics with no-code tools.
- Tracking & KPIs: Set UTMs, dashboards, and e-commerce metrics that matter.
- Testing roadmap: Launch quick A/B tests and optimizations using ICE or RICE.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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