Conversion Rate in Marketing Course
This course teaches essential skills for improving conversion rates in marketing, covering analytics, testing, and data-driven optimization strategies to enhance performance and revenue.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Conversion Rate in Marketing Course equips you with practical skills to track, analyse, and boost performance across various channels. Learn funnel metrics, key formulas, and KPI tools, then apply diagnostic techniques, A/B testing, and attribution models. Set up reliable tracking, produce clear reports, and deliver executive-ready recommendations to optimise budgets, increase revenue, and make confident, data-driven decisions quickly.
Elevify advantages
Develop skills
- Funnel analytics mastery: map ecommerce steps and pinpoint conversion leaks fast.
- KPI and spreadsheet skills: compute CR, ROAS, CPA and act on significance quickly.
- A/B testing execution: design, launch and validate high-impact CRO experiments.
- Attribution and reporting: unify channel data and present clear, C-level insights.
- Data tracking setup: fix UTMs, events and QA analytics for reliable CRO data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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