Digital Marketing Metrics Course
This course equips you with essential digital marketing metrics knowledge, focusing on data preparation, channel comparison, funnel analysis, and creating actionable reports to drive performance improvements.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Master the key metrics and formulas that boost performance, from CTR, CPC, CPA, ROAS, and conversion rate to revenue per session. In this short, practical course, you will clean and prepare CSV data, compare channels with clear visual analysis, assess traffic quality and funnels, apply benchmarks and confidence checks, and turn reports into prioritised, high-impact optimisation actions managers can trust.
Elevify advantages
Develop skills
- Channel analysis: compare CPC, ROAS, and CPA with clear visual dashboards.
- Data prep: clean, join, and audit multi-channel CSVs fast and reliably.
- Funnel diagnosis: spot drop-offs, UX issues, and low-quality traffic in minutes.
- Metric mastery: calculate CTR, CPC, CPA, ROAS, ARPS and interpret them.
- Actionable reporting: build concise KPI reports and prioritised optimisation plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, and I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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